A Savage Life in Fashion [DVD]

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Narrated by iconic model and actress Joanna Lumley, the film features rare archive, exclusive footage, the first-ever interview with Savage and interviews with a host of fashion icons Mary Quant, Hubert de Givenchy, Yuki as well as other eminent designers, journalists and historians.

A Savage Life in Fashion is about a man whose influence was everywhere but is unknown outside the industry. Raised in the Australian outback, Percy arrived in Paris in 1947 the year Christian Dior launched his New Look.

He would later become a friend of the man who revived the glory of couture and, inadvertently, provided the name for the most famous of Dior fragrances: Eau Sauvage. It was at the House of Lanvin that Percy was asked to start the first Propaganda department, as it was then called, eventually renaming it PR. During his years in Paris, Percy weaved himself into the Parisian fabric and counted Dior, Beaton, Cocteau and Maria Callas among his friends.

Whilst in Paris he travelled the globe, promoting and exhorting designers, journalists, buyers and manufacturers. He introduced Yves Saint-Laurent to Dior and created the explosion that was Mary Quant. He was PR for Nina Ricci during its heyday before moving to England in the 1970s. Percy had been asked by the powers-that-be to put London on a par with Paris, which he did, albeit at his own expense.





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